Amazon Big Spring Sale

MOTION DESIGN, VISUAL DESIGN

Challenge

The Big Spring Sale is Amazon’s major deal-focused event. Our approach to improving the high-traffic shopping journey is to utilize motion and trending insights.

Action

The motion design system I’ve expanded on emphasizes the playful impact and large scale. With over 300 assets, I’ve supported visual design execution and customized motion templates to streamline production.

Result

Delivered all creative assets on time with 100% success rate. The new file format optimized workflow across the creative team, reducing production time by 40%.

Adobe After Effects, Adobe Illustrator, Adobe Photoshop, Figma, Muse (Generative Al), Workbench (3D Tool & Generative AI)