Amazon Big Spring Sale

Big Spring Sale is Amazon’s major deal-focused event. Our approach to improving the high-traffic customer journey is to utilize motion and trending insights.

The motion system I’ve expanded on emphasizes the large scale and playful tone. With over 300 marketing assets, I’ve supported visual design execution and customized motion templates to streamline production.

Delivered all assets on time with 100% success rate. The new file format optimized workflow across the creative team, reducing production time by 40%.