Makuri Islands Map Expansions
COMPANY
Zwift
Zwift is a massive online gaming software for cycling and running. Explore the routes, join events, or compete in the virtual worlds.
Yumezi and Neokyo are the developed expansions that add to the multiple maps currently on the Zwift platform. Say hello to the tranquil countryside and electrifying metropolis.
The campaign required animated stickers, social media content, a launch trailer, and emails.
Stickers
ROLE
Character Design, Illustration, Motion Design
These digital stickers add to the excitement of the expansion with illustrated expressions.
Social Media
ROLE
Character Design, Illustration, Motion Design, Typography, Visual Effects
The social platform served as an interactive poll to engage with the audience to select a design for Yumezi to be placed in-game. As a follow-up, the revealed video teaser for Neokyo builds upon the excitement toward the launch.
Neokyo Launch Trailer
ROLE
Motion Design, Typography, Visual Effects
The Neokyo map expansion is live and scheduled as a featured world. Flipping through the typefaces foreshadows the styles seen while exploring the neon-filled routes. The quick pace illustrated the energetic city of Neokyo.
0:00–0:03
INTRO
0:21–0:24
TRANSITION
0:24–0:26
OUTRO
ROLE
Graphic Design, Infographics, Motion Design, Screenshots, Typography
The launch phase encourages participation and exploration of the new map, routes, and events. Personalized messaging and anticipation generated hype for the release.
