UCI Cycling Esports World Championships

COMPANIES
UCI, Zwift

Hosted on the Zwift platform is the first-ever virtual UCI Cycling Esports World Championships official event. With history in the making, the massive online gaming software launched the Battle for Rainbow Stripes. The race featured top cycling esports athletes and Zwift members.

The campaign required animations for videos, social content, and paid media.

2022 New York Edition - Logo Animation

ROLE
Motion Design

The design reflects the UCI Cycling Esports World Championships event set within the virtual world of New York on the Zwift platform.

Stickers

ROLE
Illustration, Motion Design

These digital stickers add to the engagement and social interaction during the live broadcast.

2022 New York Edition

2020 Watopia Edition - Announcement Video

ROLE
Motion Design

Cyclists battle for the Rainbow Stripes in the world of Watopia. The first esports cycling competition sanctioned by a sports governing body.

0:01—0:04
TEXT

0:22—0:24
CALL TO ACTION

0:24—0:26
OUTRO