Zwift Academy

COMPANY
Zwift

Zwift is a massive online gaming software for cycling and running. Explore the routes, participate in workouts, join the events, or compete against others.

The annual Zwift Academy is a series of competitive courses. Each program contains a set of workouts and live events for Zwift Academy: Road, Run, and Tri.

The campaign required design assets, animations, and infographics for videos, paid media, and social content.

PARTNERS - ZWIFT ACADEMY ROAD
Alpecin-Fenix, Canyon, Canyon//SRAM
Garmin-Tacx, Team Dimension Data, Today’s Plan

PARTNERS - ZWIFT ACADEMY RUN
Adidas, Garmin, Hyperrice, Maurten, Oakley, Woodway

PARTNERS - ZWIFT ACADEMY TRI
Hyperrice, Roka, Science in Sport (SIS), Specialized, Wahoo, Whoop

Announcement Video

ROLE
Motion Design

The logo animation highlighted the echelons to showcase the humanistic element of racing within the design. The contrast between the swift motions revealed an impactful narrative.

0:00–0:02
INTRO

0:54–0:57
TEXT

0:57–1:02
OUTRO

Social Media

ROLE
Illustration, Motion Design

These social posts generated awareness leading up to the sign-up stage and launch.

Logo Animations

ROLE
Motion Design

Animations include all four programs as the sub-brand of Zwift Academy with various colorways.

Zwift Academy Road program is for women (magenta) and men (blue).

Facebook Canvas

Gameplay Capture, Graphic Design, Screenshots, Motion Design, Production Design, Video Editing

The program is an open competition to join the Specialized Zwift Academy Tri team. Guided by Zwift mentor Tim Don, these members trained alongside professional athletes to race in the IRONMAN World Championships at Kona.

The monumental experience reflected through clips of the training camp and gameplay screenshots shows how much of a game-changer the virtual platform can provide.