Amazon Big Spring Sale
MOTION DESIGN ・ VISUAL DESIGN
🚀 Campaign
Big Spring Sale is Amazon’s major deal-focused shopping event. Our approach to improving the high-traffic customer journey is to utilize motion and trending insights.
💥 Action
The motion system I’ve expanded on emphasizes the large scale and playful tone. With over 300 marketing assets, I’ve supported visual design execution and customized motion templates to streamline production.
🎯 Result
Delivered all creative assets on time with 100% success rate. The new file format optimized workflow across the creative team, reducing production time by 40%.
Software: Adobe Creative Suite, Figma, Muse (Generative Al), Workbench (Generative AI), Workbench 3D (Model Tool)
