Tour de Zwift
DIGITAL PRODUCTION ・ GAMEPLAY CAPTURE ・ MOTION DESIGN ・ SOCIAL MEDIA
🚀 Campaign
Zwift is an online gaming app for cycling and running. Our approach to content discoverability is hosting the Tour de Zwift: a multi-week event featuring community stages and competitive racing across virtual worlds.
💥 Action
I’ve produced digital content and captured gameplay for social channels to generate awareness and engagement. The motion system I’ve developed emphasizes quick movements and impactful transitions. While customizing templates for broadcasts.