Tour de Zwift

COMPANY: ZWIFT
🎮 GAMING & 💪 FITNESS

Motion Design ・ Digital Production ・ Social Media ・ Gameplay Capture ・ Broadcast/Livestream

  • Zwift is an online gaming app for cycling and running. Our approach to content discoverability is hosting the Tour de Zwift: an event featuring community stages and competitive racing.

  • I’ve produced digital content and captured gameplay for social channels to generate awareness and engagement. The motion system I’ve developed emphasizes quick movements and impactful transitions with custom templates for broadcast.

  • The organic posts with lead-up and day-of content increased social activity and unique participants. “4.7 million RideOns were shared” in-game and “15,500 hours of live streamed content consumed” (Zwift Newsroom). The event drew nearly 120,000 participants, depicting a huge growth for indoor training.