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Amazon Winter Sale

ART DIRECTION ・ MOTION DESIGN ・ VISUAL DESIGN

🚀 Campaign

Winter Sale is one of Amazon’s deal moments. Our approach to improving content discoverability and interaction is through visual identity, motion, and curating narratives.

💥 Action

I’ve developed the direction for product scenes and utilize a 3D modeling tool. While collaborating to define typography and messaging. To leverage A/B testing, I’ve produced static visuals, motion assets, and emails to gather performance metrics.

🎯 Result

The research demonstrated the impact of motion assets and curated categories. Increasing user click-through rate and exceeding business target goals by 55%.

Software: Adobe Creative Suite, Figma, Muse (Generative Al), Workbench 3D (Model Tool)