Amazon Winter Sale

Winter Sale is one of Amazon’s deal moments. Our approach to improving content discoverability and interaction is through visual identity and curating narratives.
I’ve developed the direction for product scenes and utilize a 3D modeling tool. While collaborating to define typography and messaging. To leverage A/B testing, I’ve produced static visuals, motion assets, and emails to gather performance metrics.
The research demonstrated the impact of motion assets and curated categories. Increasing user click-through rate and exceeding business target goals by 55%.

Campaign