Amazon Summer Favorites
ART DIRECTION ・ VISUAL DESIGN
🚀 Campaign
Summer Favorites shop offers cross-category discovery on Amazon. Our approach to improving customer engagement is through visual identity and creative storytelling.
💥 Action
I’ve developed the style and direction for product scenes with high-fidelity mockups. To strengthen brand consistency, I’ve customized Figma presentations and landing page components to reflect current UX/UI designs.
🎯 Result
With the new style guide implemented, the click-through rate increased by 13%. Elevating the high-quality standards and reducing component design time by 15%.
Software: Adobe Creative Suite, Figma, Workbench (Generative AI), Workbench 3D (Model Tool)
