Amazon
Summer Favorites

Summer Favorites shop offers cross-category seasonal discovery on Amazon. Our approach to improving customer engagement is through creative messaging and visual identity.
I’ve developed the style guide and direction for product scenes with high-fidelity mockups. To maintain brand consistency, I’ve customized Figma presentations and landing page components to reflect current UX/UI designs.
With the new guide implemented, the click-through rate increased over 12%. Elevating the high-quality standards and reducing component design time by 15%.

Campaign